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This year's New Brighton Pride was a monumental event, bringing around 6,000 to 7,000 people to the Victoria Quarter to celebrate on Saturday, according to the Wirral Globe.
The free festival transformed the coastal street into what organisers described as a 'vibrant display of colour and inclusion', drawing crowds from across the peninsula and beyond.
More than 40 stalls were visible in the Victoria Quarter, offering drinks, food, crafts, and information. A quieter period was offered early in the day for visitors who prefer a calmer atmosphere.
Events officially began at midday with the Community Muster, which organisers called 'the centrepiece of the day's events' and a 'shared moment of celebration, commitment and reflection.'
Billy Hui, a radio presenter, hosted on the main stage. There was also a packed line-up of performers such as the Liverpool Rainbow Chorus and multiple vocalists, and DJ Jules.
Wirral recording artist Mandi Fisher, who has a social following of over 1.5 million social media followers, also performed. Among the highlights was Benjamin Gillham, whose viral rendition of Nessun Dorma attracted global attention.
Accessibility continued with a BSL interpreter at the main stage, and children were prioritised with free arts and crafts activities, given to them by Tiny Tools for Big Feelings, at Riptide.
Accessibility remained a focus, with a British Sign Language interpreter present at the main stage throughout the day.
A dog show was hosted by the People's Animal Welfare Society. On a more sombre note, there was a memorial space for the LGBTQ+ community, honouring loved ones who have passed away.
Ahead of the festival, the Rainbow Flag was raised above Wallasey Town Hall in a gesture of solidarity. Councillor Mary Jordan, Mayor of Wirral, said: "I am proud to see the Rainbow Flag flying above Wallasey Town Hall as a symbol of our commitment to standing alongside the LGBTQ+ community."
Organiser Jamie Lee Carter said: "What Wirral Pride has grown into is nothing short of spectacular, and my team and I are incredibly proud. Especially these days, seeing complete strangers show each other endless kindness is a beautiful reminder of the good in this world."
He added: "This Saturday, Wirral and the wider LGBTQ+ community made a stand to say that hate won't win, and love will always lead the way. Wirral Pride will always be free and accessible to our community, and we will always stand up for what's right."
Mr Carter thanked headline sponsor West Wallasey and other sponsors including Wirral Council, Wickes, Mersey Mind Project, and many others.
He also praised fellow directors Dan and Craig for helping bring the event to life, adding: "This beautiful community is what it's all about."
