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Merseyside Police launches new campaign against deepfakes and technology-related harm

Merseyside Police announced a new campaign It's Not That Deep, which aims to highlight technology-related harm such as AI deepfakes or behaviour that is deemed banter. The campaign is targeting young people to recognise such behaviour using real-life scenarios.

It's Not That Deep campaign poster by Merseyside Police.
The campaign is called It's Not That Deep and highlights technology-related crimes. Photo: Merseyside Police.

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Merseyside Police has launched a new campaign to help young people recognise and tackle tech-enabled abuse. The campaign is being launched across the region.

The campaign, called It's Not That Deep, focuses on young people and aims to highlight behaviours often deemed as 'banter' which can have serious consequences.

Through real-life scenarios and honest discussions, the campaign aims to bring those problems to the surface.

In a social media post, Merseyside Police said: "Technology plays a part in all our lives. It helps us to connect with friends, learn, game, create and share. However, not everyone online is friendly."

The campaign also highlights the role technology plays in everyday life and raises awareness of how not everyone online is friendly.

One of the issues highlighted in the campaign is the use of artificial intelligence in creating deep fakes, which are artificially engineered media intended to resemble a person. The campaign stresses how these can be used to "embarrass, bully or exploit people online."

It's Not That Deep is the sixth phase of the police's 'Taking Action' campaign, which is run alongside Merseyside Police and Crime Commissioner.

The wider campaign focuses on violence against women and girls (VAWG) and aims to improve understanding of criminal and harmful behaviours among young people.

As part of the latest campaign, young people are encouraged to trust their instincts if something online does not feel right and speak to someone they trust.

The campaign says: “If something doesn't feel right, trust your intuition and talk to someone you trust.”

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