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West Wirral's coastline is being showcased to audiences across the country this spring as part of a new tourism campaign.
Visit England’s ‘All on the North West Coast’ campaign is promoting some of the region’s most distinctive coastal destinations.
Running until June, the initiative is designed to encourage people to discover – or rediscover – the North West coast.
Research by Visit England shows England’s coastal destinations have been seeing fewer visitors in recent years with numbers down 11% year-on-year. If just 10% of what Brits spend on travelling abroad was spent on holidaying in the UK instead, it could deliver an £8 billion boost annually to the economy.
The beach at Thurstaston is featured in the campaign which highlights the variety of experiences the region offers, from nature and coastal walks to heritage, arts, family attractions and food and drink.
The campaign, which is backed by a £1 million investment, is funded and delivered entirely by Visit England in partnership with Tripadvisor and Liverpool City Region Destination Partnership.
Wirral’s inclusion means the borough’s coastline, culture and outdoor spaces are being profiled to potential visitors across the UK – boosting awareness of what makes the area special.
Cllr Ann Ainsworth, Vice Chair of Wirral Council’s Tourism, Communities, Culture and Leisure Committee. said: "It’s fantastic to see Wirral highlighted as part of this major national campaign.
"Our borough has so much to offer - from beautiful beaches and scenic coastal routes to thriving cultural attractions and independent businesses.
"This activity gives people around the country a chance to see what makes the Wirral coast so unique, as well as supporting our local visitor economy and attractions."
